Great products don’t happen by accident. They’re built with intention.

Maybe you're trying to build something meaningful in a space with too many competing opinions. Maybe your team is drowning in data and struggling to see what matters. Or maybe you're frustrated by strategies that look perfect on paper but fall apart in practice.

However it shows up, how you navigate complexity shapes what happens next.

I’ve spent my career in environments where even the best ideas meet real-world friction. I’ve seen teams lose momentum when priorities compete or data overwhelms instead of informs. Progress doesn’t come from having every answer. It comes from clarity, focus, and deliberate choices.

That’s how I approach product leadership. It’s not about rigid playbooks. It’s about navigating complexity on hard mode, where every decision matters, every user has real constraints, and every piece of data is trying to tell you something if you know how to listen.

I live in Portland, Oregon, and the things I love outside of work shape how I approach it. When I’m cycling, running, or skiing, I have to bring all of myself to the moment: focused, deliberate, and fully engaged with what’s in front of me. Building products requires that same mindset. It’s about thoughtful choices, constant adjustment, and steady forward motion, even when the path isn’t straightforward.